EXCITING NEWS! A while ago I got an email with an invite for a PR-event from Domino’s Pizza Belgium. It was the first time I got invited for a promo event, so I immediately was super excited. Especially when I found out that I was going to be one of the first people to try out the first vegan pizza that was going to be launched in Belgium by a well known pizza chain. And so the countdown begun!
Yesterday the day was finally there! I headed over to Mechelen to a brand new Domino’s where the event was organized. I had no idea what to expect, but was positively surprised. The people who awaited me where super friendly and enthusiastic. They immediately gave me all the information about the new pizzas, served us drinks and guided us around the new shop. Then, after a couple minutes, the vegan pizzas were served, especially for us, by the chef.
The thing with vegan pizzas is that I had no idea what to expect. Often, when you order a vegan pizza somewhere, you just get a pizza base with tomato sauce and vegetables. But Domino’s has created an absolute game changer! They came up with two vegan pizzas: vegan Margherita and spicy vegan. And both contain A LOT of vegan cheese! Especially the margarita is incredibly cheesy, and for a second I even forgot I wasn’t just eating a “regular” pizza. It was THAT GOOD. As you might notice in the official press picture, they have actually created three vegan pizzas. The three of them will be available in the Netherlands, but in Belgium the third one (BBQ vegan) won’t be available for now. But who knows what the future might bring…
What I loved so much about the try-out is that it wasn’t a huge event. People came dripping in on certain set times, in that way there were never more than 10 people trying out the pizzas. The people at Domino’s really took their time to talk to us and listen to our opinion. I felt incredible welcome and appreciated, and I think that’s something I didn’t expect at all. The event wasn’t just focused on vegans, but on all kinds of bloggers and influencers. The reason for that was that they were also letting people try out a new (non-vegan) dessert pizza they will be launching after summer. At the time I was there, there were no other vegans trying out the pizzas, and because of that everyone was extra focused on what my opinion would be, because after all it’s the opinion of vegans that counted most for them. I could tell the chef was really relieved when I told her how much I liked the pizzas, because she really did all she could to make them as good as possible.
Domino’s chef is a South-African lady named Tyla. She’s a wonderful, incredibly enthusiastic person and I could really tell she put a lot of time and effort into perfecting the vegan pizzas. I was told she worked more than half a year on making them as good as they are right now. First she worked on making the pizza dough vegan. A nice extra to that is that from next week on, all the pizzas from Domino’s will be made with vegan dough. The most tricky part about the process was the struggle we all know as vegans: finding the perfect vegan cheese. She contacted multiple brands and suppliers, tried out multiple cheeses and made her colleagues taste every single version. Some were too sticky, some tasted like plastic, some didn’t melt at all,… We all know the daily struggle with vegan cheese 😉 Eventually they found a vegan cheese that tastes great, melts perfectly and isn’t too sticky at all. I was very curious to find out what delicious cheese that was, so that’s what I asked. It turned out they eventually went for Bedda cheese, which is a German vegan cheese brand. Their catchy slogan, “Make the world a Bedda place”, is something that in my opinion suits Domino’s choice to work with more pure and natural ingredients perfectly.
The event was also focused on showing people how Domino’s actually works. Many people think that they just keep all their pizzas in a giant freezer, bake them once ordered and deliver them to people. But that’s a big misunderstanding. At Domino’s, the pizzas are made super fresh and they strive to not make the process last longer than 20 minutes. I got to witness myself how the people work in a line where everyone has their own task. One person takes a ball of dough and stretches it out, another person puts the dough on a baking tray and adds sauce, another one adds toppings. BUT nice to know is that the ingredients for the vegan pizzas are kept separately from the ingredients of the “regular” pizzas and they are made by one person only. In that way they can prevent “accidents” happening during busy hours.
As I’ve mentioned before, I really enjoyed the two vegan variations. The Margherita was super cheesy and I really enjoyed that because, although it’s a bit cliche, I think the cheese is what makes it a “real” pizza. Being able to order a vegan pizza that is worthy to other pizzas they sell at a certain place (and that is not just some baked dough with some vegetables on it) is something I was really missing. Now, that “problem” is finally over!
The spicy vegan was also very tasty. I usually don’t like spicy food but this pizza was balanced out very well. It was not too spicy, not in a way that you didn’t taste anything anymore, because that’s what usually happens with spicy food and I really dislike that. But in this pizza all the flavors came out great, and that was really nice. It had a lot of vegetables on it and also cheese, which made a perfect combination.
I was invited for the promo event in the afternoon, but in the morning they had already organized the same thing for the press. The people from Domino’s told me the press weren’t really impressed by the vegan pizzas, and that they were left a little bit disappointed after the press meeting. I had to prevent myself from not rolling my eyes at that news, because I think that is just so typical. I think non-vegan people still don’t get what a big deal this is. Domino’s is the FIRST in Belgium to put a cheesy vegan pizza on their menu, that is a BIG DEAL. Even for lactose intolerant people this is a very huge thing, but I think that sadly enough, a lot of people still don’t get that.
I really hope the vegan pizzas will get high sales figures, so that Domino’s and other pizza chains, will see how much they are wanted and appreciated. And I really hope in that way the press will realize that this launch actually is a very huge step forward in the world of plant based food. I am very well aware of the fact that pizzas will never be really healthy, they stay junk food even though they’re made vegan, but that doesn’t exclude the fact that a vegan pizza will turn out to be more healthy than a “regular” one. And I hope in that way people will become more conscious about what they eat, and dare to try out a vegan version for a change.
The pizzas will be available at all Domino’s in Belgium and the Netherlands from Monday on! I’m curious to find out how fast other pizza chains will follow 😉
Are you having pizza for dinner on Monday? I know I’m gonna, ’cause I really can’t wait to eat these two delicious ones again! If you’re heading over to / ordering from Domino’s next week: ENJOY! Let me know what you think of them, I’m excited to find out if other vegans like them as much as I did 🙂